Little Black Box - Interactive Marketing Agency

RSS Feeds

By simply adding an RSS feed to your website, you empower your users to re-purpose content in a multitude of ways. This increases the reach of your website massively and for very little cost. With on-going cuts in marketing budget, making your content open and re-useable can be an extremely cost-effective way to reach new consumers.

RSS Feeds

Sharing Syndication

RSS (Really Simple Syndication) feeds are a great way of exchanging content. RSS feeds benefit both publishers and readers.   It benefits publishers by letting them syndicate content automatically and readers because it allows them to receive timely updates from favoured websites or aggregate feeds from many sites, straight to their desktops.   It's also possible that someone that doesn't visit your website regularly, may decide to subscribe to your RSS feed, in which case you would be missing out if you didn't have one.

RSS and Blogs

More recently RSS has become a great way of marketing to the blogosphere. An RSS feed is a characteristic that gives blogs an advantage; when content is published on a blog it can be subscribed to and in that blog you place a RSS feed that can be promoted.   Many blogs are syndicated through RSS feeds, becuase the content is syndicated, it therefore creates a bigger reader base that just people that are only on the blogs alone.   The presence of an RSS feed also enables a website to to have an entry into blog and RSS search engines and directories like Google Blog Search - a regular website without an RSS feed will never get into Google Blog Search.

If you would like to talk to us about how RSS could potentially help enhance your users online experience of your brand, please contact us a call and we will be very happy to explore ideas.

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RSS Feeds in plain English?
If you would like to work with a specialist company that doesn't promise the earth but does deliver results and speaks in plain English then why not give us a call in order to establish whether we can help you with your marketing objectives? Or if you prefer why not send us an e-mail - either way, we're always very pleased to hear from you.

T: 01748 900 470 | E: hello@littleblackbox.eu

RSS Feeds