Little Black Box - Interactive Marketing Agency

Promotion Design

In the days before digital, promotional mail in whatever form was the king of direct marketing. Now that consumers of offline media are shifting to online media in their millions, you'd be forgiven for leaving it sitting shy on the way-side. However we firmly believe that an integrated approach to marketing can reap excellent rewards.

Promotion Design

Print Media - It's not all Black and White

It's easy to argue that offline media is probably priced on the high side when compared with online media, however we wouldn't necessarily say that's true, carte blanche. Take outdoor ads for example; depending on the location, your notice-ability, particularly on say a train station platform has a good chance of being much higher that an online ad which may perhaps give you a time span of just a few seconds, so in that respect CPMs are very comparable. At Little Black Box, regardless of media we work directly with our clients to develop and present their message in a clear and effective manner, designed to engage the target audience.

Offline Media and The Environment

As social and environmental pressures on business grow, it would be very hard to argue that offline media such as print has as lower carbon footprint than online marketing channels such as search and e-mail. However at Little Black Box we are truly sympathetic to this and have an appreciation for clients that respect this viewpoint. In response to this; as well as having a good understanding of what we need to achieve for you in our role as marketers, we also have a good understanding of environmentally friendly products and services. We are always happy to advise on this accordingly and work alongside our clients to find the best solution to meet your needs.


Marketing is Increasingly Influencing All Aspects of Business

Not all decision makers within organisations are going to respond to online marketing. Lets take a financial director for example, who may rarely need to access the internet in his or her day-to-day job. It's for exactly this reason that we would not advise that our clients put all of their eggs in one basket. We believe that promotional design pieces are one of the marketing essentials and if executed well, these sorts of campaigns can make a major contribution to an organisation's marketing efforts and provide excellent ROI.

Follow-Up is Key to Success!

There is no doubt in our minds that promotion design, be it direct mail, integrated pieces or focused themes can all be highly effective forms of marketing for the right target audience. However, regardless of execution, what is important is that the promotional materials that you have invested time and money into, are followed-up accordingly; in not doing so, you risk a much lower conversion rate.

In order to facilitate this, we can manage a project from beginning to end, including follow-ups such as telephone calls. Some of our clients prefer to take a more hands on role in this respect which is great. At Little Black Box we are happy to provide any combination of marketing, design and production services to whatever level you require - we are always glad to match our services to your exact needs.

Back to services

Promotion Design in plain English?
If you would like to work with a specialist company that doesn't promise the earth but does deliver results and speaks in plain English then why not give us a call in order to establish whether we can help you with your marketing objectives? Or if you prefer why not send us an e-mail - either way, we're always very pleased to hear from you.

T: 0845 310 2472 | E: hello@littleblackbox.eu