e-News / Newsletters

Establish Your Brand

Lots of companies find it very easy to collect names and e-mail addresses of their website users, however many struggle from that point onwards.   If a potential customer has shown the impetus to interact with your brand and all they get in return is a deathly silence, suffice to say the full potential of the initiative is not being realised.

At the point a user has registered for your e-News, thank users for registering and confirm their details have been successfully captured.   Then send a e-mail to confirm the user as a subscriber, provide clear expectations in terms of the send frequency and the content users can expect.   Directing the subscriber to a confirmation page as a double opt-in to your database is the perfect opportunity to establish your brand as responsive and trustworthy.   We would also advise that you instantly send the new subscriber their first edition of your e-News, while your brand is at the front of their mind - the would-be prospect may go cold if you wait for the next scheduled send.

Compelling Content

At Little Black Box we can help you produce an e-News that is as unique as your organisation.   Whether you are offering new services to your customers or simply keeping your staff in the loop, e-News is an extremely cost-effective and efficient way to communicate.   However, sourcing content, writing articles and designing pages can be incredibly time-consuming.   We can also interview your key personnel, provide assistance with photography, copy writing, re-write press releases and source additional material for each issue.   All we need is simply a few suggestions in terms of subject areas and the names of the best people to talk to and we'll take care of the rest.

Designed to Engage

We appreciate that as online media e-News is often scanned, not read, so we always ensure that the page is compelling, features content that is relevant to your target user and includes a clear call to action for those users that are interested, but time poor.   Most likely you will want us to create something that will form a series, but however you would like us to approach your e-News design, you can be sure that we will always carefully consider the end-user, the functional requirement of the document and maximize interactivity through creativity and innovation.  

Back to services

If you would like to work with a specialist company that doesn't promise the earth but does deliver results and speaks in plain English then why not give us a call in order to establish whether we can help you with your marketing objectives? Or if you prefer why not send us an e-mail - either way, we're always very pleased to hear from you.

T: 0845 310 2472 | E: hello@littleblackbox.eu