Little Black Box - Interactive Marketing Agency

Email Design

Armed with clear campaign objectives and a perfectly planned campaign, it’s time for the killer creative idea. Good e-mail creative is all about keeping it simple, but at the same time making it compelling. Email like all online media, is often scanned rather than read, so it’s imperative to catch the reader’s attention before they loose interest.

HTML Email Designs

Creative Thinking

Our professional HTML e-mail designers ensure that all e-mails that we design is on-brand and and compliments your website, both in terms of the creative route and tone of voice. We appreciate that e-mails are often scanned, not read, so we always ensure that the page is compelling, features content that is relevant to your target user and includes a clear call to action for those users that are interested, but time poor. If we are writing the copy for your website, we are very conscious that we need to avoid any unwanted issues with spam filters by not including terms like ‘free’ which often trigger alerts and could potentially block your e-mail.

Consistency is Key

At Little Black Box we appreciate that consistency is key. If a prospect clicks on your e-mail, they must be taken a landing page that has a consistent look and feel to that of the e-mail, otherwise they might get confused and navigate away. Your landing page should include content that is relevant to the e-mail and once again, a clear call to action. We are always very happy to assist with the creation of landing pages which can be easily integrated into your website for exactly this purpose.

Building Solid Foundations

All the HTML e-mails that we design & build, are done so with deliverability at the forefront of our minds. Therefore when our designers code your HTML e-mail, they do so with strict mark-up standards in mind to help ensure that we keep any issues with the plethora of e-mail clients out their to an absolute minimum.

Testing is critical to the success of your campaign and on that basis HTML e-mails that we design are always tested on major e-mail clients such Outlook and Entourage as well as all the main free e-mail providers such as Googlemail, Yahoo and Hotmail.

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Email Design in plain English?
If you would like to work with a specialist company that doesn't promise the earth but does deliver results and speaks in plain English then why not give us a call in order to establish whether we can help you with your online marketing objectives? Or if you prefer why not send us an e-mail - either way, we're always very pleased to hear from you.

T: 0845 310 2472 | E: hello@littleblackbox.eu

HTML Email Design and Build from Little Black Box