*Google increased its share of the UK search market by almost 10 points in 2008, reaching an arguable monopoly market share point of 87.3%, according to Hitwise UK in May 2008.
Google AdWords Benefits
Whilst we all know that more searchers click the natural search engine results (which statisically are considered to be more credible) instead of Pay Per Click (PPC) ads, and that overtime we know we will get much more traffic for less budget by using Search Engine Optimisation (SEO),there is no denying that PPC advertising is a very simple and effective way of reaching prospective clients quickly, without having to wait for your search ranking to improve 'naturally'.
One of the biggest benefits of Google AdWords, is that it will provide you with an immediate boost of qualified visitors and subsequent possible conversions, potentially providing you with a quick return on your investment within just hours or days. In fact, if you seek fast results and good return on investment (ROI) while you wait for your SEO program to come into fruition, then we positively encourage PPC advertising and Google AdWords ( at least for the most part) is probably your best option.
Google AdWords Budgets
For the uninitiated the Google AdWords system looks quite simple and user friendly, even being so helpful as to suggest the best keywords and daily advertising spend. However, what the system does not consider is your ROI. Google may suggest a budget of several thousand pounds to provide optimum service of adverts and a budget at this sort of level is often unrealistic to the majority of small businesses.
For example, if your competitors are already using PPC advertising, this could prove a very useful guide as to the potential success, or failure of any proposed campaign, as it could potentially have a significant impact on the actual budget you may need to allocate. Fortunately for our clients however, we can be work smart...
...by working closely with our clients, creating several test campaigns and providing statistical information that will work far better with your proposed budget, we can help ensure the success of your campaign, even if your budget is nothing like what Google is suggesting you spend, or even if your competitors have more budget to burn. We monitor all of our campaigns throughout their duration and we can ‘tweak’ the campaign on a daily basis if necessary or make recommendations to improve the performance of your Google AdWords campaign.
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If you would like to work with a specialist company that doesn't promise the earth but does deliver results and speaks in plain English then why not give us a call in order to establish whether we can help you with your online marketing objectives. Or if you prefer why not send us an e-mail - either way, we're always very pleased to hear from you.
T: 0845 310 2472 | E: hello@littleblackbox.eu
