Email Broadcast

Broadcasting & Reports

Sending out your e-mails to recipients is a critical stage in your campaign; get this wrong and all the planning, great ideas and hard work simply go out the window. Essentially you have three options available to you; you can of course attempt this yourself, use an application service provider, or you can outsource this to an experienced e-mail service provider.

Our state of the art broadcast system offers robust broadcasting along with full campaign reports which includes;

• Emails Sent
• Emails Successfully Delivered
• Open Rate
• Click-through Rate

All of the above are critical, as delivery rates, open rates and click through rates should be the benchmark against which we can measure the success of your campaign.

We will also report on bounce rates and can offer split/batch testing in order to compare the effectiveness of one e-mail against another, taking into account factors such as the offer and e-mail design.

Something else that our clients find extremely useful is that our system manages all opt-outs for you, so after the campaign has finished, we can hand back a clean database, with any users that have decided to opt-out no longer included.

Friendly & Helpful Advice

Above and beyond this, our friendly and helpful team will provide you with lots of advice and support along the way, including the correct file size of your e-mail, tips for when the best time to send your e-mail might be and how to ensure you don't upset spam-filters. Also we will advise how to ensure your website analytics package can be used to monitor the on-going success of the campaign when users arrive at your website.

Lastly we always advise our clients on current best-practice guidelines, which whilst often going beyond regulations, will go some way to treating recipients with the respect they deserve and by ensuring you delete all people that have indicated a preference to opt-out, you will maintain your organisations integrity.

Furthemore, before we send a single e-mail we are happy to discuss the obvious but often missed logistics, such as; Are your website landing pages set-up? Is your analytics tracking code installed and are your staff ready and waiting?

Back to services

If you would like to work with a specialist company that doesn't promise the earth but does deliver results and speaks in plain English then why not give us a call in order to establish whether we can help you with your online marketing objectives? Or if you prefer why not send us an e-mail - either way, we're always very pleased to hear from you.

T: 01748 900 470 | E: hello@littleblackbox.eu